Miller Kaplan Arase LLP, a top-100 certified public accounting firm, recently unveiled a major rebrand. This all-encompassing refresh includes branding the firm as Miller Kaplan, a new logo, and a complete redesign of the firm’s website.

In recent years, Miller Kaplan has strategically built its staff, capabilities, and technology to better drive the success of its clients. With this launch, these components unify behind a clean, clear, and revitalized brand.

“The last four decades have been a time of significant growth and expansion for our firm – adding 3 major areas of expertise, 22 partners, approximately 145 associates, and 5 locations,” asserted Doug Waite, managing partner at Miller Kaplan. “This success can largely be attributed to our firm values and we saw rebranding as an opportunity to ensure that our visual identity reflects those values and prepares us for continued growth.”

The firm’s refreshed brand identity puts new emphasis on its philosophy of “listen, then advise.”

“Our priority has always been to support our clients, push them forward, and help them achieve their goals,” remarked Michael Kaplan, partner at Miller Kaplan. “With the new campaign tagline, ‘It’s more than just numbers. It’s your <life/business/family/dreams>.’ we highlight how we’re focused on helping our clients protect and grow what is most important to them.”

Miller Kaplan’s new logo includes two triangles – forward- and upward-facing – representing the firm’s mission to help clients achieve continued growth. The new website and other brand assets use simple, bold graphics and concise language to succinctly convey the complexities inherent within the firm’s specializations. The new website also gives the firm an opportunity to acknowledge its rich history – paying tribute to the heritage and leadership that has guided the firm since its modest beginnings in 1941.

Please visit to explore the new website and learn more about how Miller Kaplan can help you reach – and exceed – your goals.