Join Vincent Leoni, and other licensing & royalties experts, at the upcoming ROYALTIES SUMMIT on May 6th. Vince will be speaking to Extending An Artist’s Brand:
Artists have been creating iconic brands through licensing extensions for many years now, but 2020 pushed more musicians and entertainment clients to uncover innovative ways to monetize their audience. Beyond tour-merchandising deals, these artists have a unique opportunity to lend their name and likeness to other products to generate new revenue streams and in some cases, even reach new audiences. But how the agreements for brand extensions are structured (royalties vs profit participation, net sales, etc.) can have an enormous effect on the financial success of the deal.