Miller Kaplan, a top-100 certified public accounting firm, is proud to name Steve Scadden as its new Director of Media Services. Scadden, a seasoned sales executive with 27 years of experience in the media industry, will bring a fresh perspective, new ideas, and a better understanding of the media industry’s landscape to help Miller Kaplan in its mission to continue offering new and creative solutions.
“Bringing Steve onboard was an easy decision for Miller Kaplan,” asserted Andrew Rosen, partner in Miller Kaplan’s Media practice. “Steve’s customer-first focus, reputation in the marketplace, and years of media experience make him a highly-valued expert in the industry.”
“We are thrilled to have someone of Steve’s caliber join our team,” added fellow Media practice partner, George Nadel Rivin.
After starting as a Sales Assistant, Scadden worked his way up at WISC – eventually earning the position of General Sales Manager, which he held for the last 10 years. In this role, he was responsible for all sales revenue including TV and Digital. Scadden has also served on boards of national industry organizations such as the Television Bureau of Advertising, CBS Sales Council, and TVB-Station Sales Advisory Committee, as well as several Madison, Wisconsin area organizations.
“I am so grateful for the experience Morgan Murphy provided me these last 27 years and am truly excited for this new chapter in my career,” remarked Scadden. “As someone who has been using Miller Kaplan’s market revenue and X-Ray reports for the last seven years, I know first-hand just how critical a component they are to the success of a station’s sales team.”
Miller Kaplan currently supports in excess of 2,800 media properties and is the largest supplier of precise Market Revenue Reporting to both radio and television, working with nearly 180 markets as well as key media industry associations.
Scadden will be based in Madison, Wisconsin.