x-ray focus Summer 2010  
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Top 3 X-Ray FAQs
X-Ray Customer Support receives many questions from users, from simple queries about using X-Ray to more complex software issues. 
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Radio Streaming
X-Ray to begin including digital revenue
Since many radio stations have begun expanding their advertising to the internet, Miller Kaplan Arase will begin to track those additional advertising dollars in X-Ray.
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Market revenue is going hi-tech
As you may be aware, we are developing a new platform for Market Revenue Reporting. We are nearing the final stages of testing.
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Radio revenues bounce back
As we complete a second straight quarter of solid radio revenue growth, a macro look at nationwide Media Market X-Ray data shows four product categories are responsible.
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Prospecting Tip
Building a prospecting list

Sales Managers have reported that their AEs are using the Media Market X-Ray program to create prospectings lists to help bring key accounts to the station. The AEs are finding a great prospecting list by going to Shares Query, clicking on More Criteria and placing a Maximum YTD Station Revenue of 0. This eliminates all advertisers who purchased time on your station and are spending on other stations in the market.

Make X-Ray Part of your new sellers training

If you have any new sellers that are going through sales trainings please make sure to contact David Silverman for an X-Ray webinar training at dsilverman@millerkaplan.com or call 818-487-1136.
Resources:
X-Ray Support homepage

Phone:
(818) 487-1197
M-F 7:00am-5:00pm PST

Email:
xraysupport@millerkaplan.com
4123 Lankershim Blvd.| North Hollywood, CA 91602
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