X-Ray ADvantage

X-Ray ADvantage furnishes subscribers with specific quarterly listings of 25 market advertisers that spend little or nothing on their station(s), but have the greatest potential revenue benefit based on their audience’s demographics and format.

In addition to listing the 25 advertisers with the greatest potential revenue benefit, X-Ray ADvantage includes each advertiser contact information, and through the application of category specific power ratios by format, a suggested proposal amount.

In order to subscribe to X-Ray ADvantage, you must participate in MKA’s Media Market X-Ray.

For additional information: contact us