X-Ray Account Analysis
More detailed and interactive than the top line Market Revenue Analysis, Miller Kaplan Arase’s X-Ray Account Analysis provides subscribers with an advertiser-by- advertiser look at market spending. Sales management and account executives are empowered with the ability to query and export results by agency, advertiser and product code. The inclusion of Newspaper and Television expenditure data arms subscribers with a useful tool to prospect, strategically plan and track performance.
X-Ray Account Analysis Brochure
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