Miller Kaplan Arase LLP provides tax, accounting and consulting services to television stations and groups broadcasting across the country. We are nationally known for the practical and strategic business intelligence our market revenue reports provide station owners and operators in more than 150 television and radio markets.
Our partners maintain a prominent industry profile, and are active in the Media Financial Management Association, the California Broadcasters Association and the National Association of Broadcasters. We frequently present and participate in workshops and seminars on emerging issues for television broadcasters.
TELEVISION REVENUE REPORTING
Market Revenue Analysis
More than 2,500 media outlets, from New England to Southern California, rely on Miller Kaplan’s analysis of market share, company revenue growth and advertising revenue growth.
Clients can customize reporting preferences and choose to export data to pdf or Excel. Our password-protected portal provides a secure and confidential platform for clients to view data. Clients can access and input data at their convenience, at any time of the day.
X-RAY Account Analysis for Television
For television clients seeking more robust market intelligence and insights into their market standing, and the ability to track where an individual station stands with each advertiser within its market, Miller Kaplan offers its proprietary X-RAY Account Analysis and X-RAY Advantage.
X-RAY reports have evolved into a customizable, strategic planning tool favored by broadcast executives, owners and account executives for its depth of information and analysis of competitive performance, historical performance and under performance. X-RAY measurement tools cover more than 40 query topics and provide comprehensive and timely competitive intelligence in such areas as:
- Share of Each Advertiser’s TV Expenditure
- Advertiser History
- Performance Tracking on Key Accounts
- Agency Sales
- Comparative Market and Industry Shares by Category
- Account Executive Performance
Dynamic, time saving and more accurate than the old-school static reports that previously served as the industry standard, X-RAY reports upgrade the science of revenue tracking for television stations. Clients access the web-based X-Ray reports at any hour of the day, via a secure, password-protected platform.
X-RAY ADvantage for Prospecting New Television Advertisers
To further the value of our X-RAY reports, Miller Kaplan offers subscribers specific quarterly listings of 25 television market advertisers that spend little or nothing with their stations.
The X-RAY ADvantage report highlights radio advertisers with the greatest potential revenue benefit based on their target audience’s demographics. X-RAY ADvantage reports also include contact information for each advertiser and apply category-specific power ratios to suggest an appropriate proposal amount.