Miller Kaplan Arase LLP serves as a longtime advisor and provider of in-depth business intelligence to the radio industry. As radio broadcasters have seen major alterations in their regulatory and advertising environments during the past 30 years, our market revenue reports have become a dominant resource for radio stations and groups.
Our high-profile work within the industry, including for the Radio Advertising Bureau, is frequently mentioned by the press. Miller Kaplan has earned a reputation as trusted confidants and advocates for best practices in the radio industry. Our partners are active in the Media Financial Management Association, the California Broadcasters Association and the National Association of Broadcasters. We also work with the Radio Advertising Bureau, and host workshops and topical seminars for radio industry professionals.
RADIO REVENUE REPORTING
Market Revenue Analysis
More than 2,500 media outlets, from New England to Southern California, rely on Miller Kaplan’s analysis of market share, company revenue growth and advertising revenue growth.
Clients can customize reporting preferences and choose to export data to pdf or Excel. Our password-protected portal provides a secure and confidential platform for clients to view data. Clients can access and input data at their convenience, at any time of the day. Reasonableness checks and confirmation protocols have reduced the need for issuing report revisions by more than 80 percent since the 2010 introduction of our web-based reports.
X-RAY Account Analysis for Radio
For radio clients seeking more robust market intelligence on each advertiser and insights into their market standing, and the ability to track where an individual station stands within its market, Miller Kaplan offers its proprietary X-RAY Account Analysis and X-RAY Advantage.
X-RAY reports have evolved into a customizable, strategic planning tool favored by broadcast executives, owners and account executives for its depth of information and analysis of competitive performance, historical performance and under performance. X-RAY measurement tools cover more than 40 query topics and provide comprehensive and timely competitive intelligence in such areas as:
- Share of Each Advertiser’s Radio Expenditure
- Advertiser History
- Performance Tracking on Key Accounts
- Agency Sales
- Comparative Market and Industry Shares by Category
- Account Executive Performance
Dynamic, time saving and more accurate than the old-school static reports that previously served as the industry standard, X-RAY reports upgrade the science of revenue tracking for radio stations. Clients access the web-based X-Ray reports at any hour of the day, via a secure, password-protected platform.
X-Ray ADvantage for Prospecting New Radio Advertisers
To further the value of our X-RAY reports, Miller Kaplan offers subscribers specific quarterly listings of 25 radio market advertisers that spend little or nothing with their stations.
The X-RAY ADvantage report highlights radio advertisers with the greatest potential revenue benefit based on their target audience’s demographics. X-RAY ADvantage reports also include contact information for each advertiser and apply category-specific power ratios by format to suggest an appropriate proposal amount.