2007 X- Ray Power Ratio by Category

2007 Radio X-Ray Power Ratio by Format & Product Category
Summary - Top 5 Product Categories

Format

Number of Ratios

Overall Rank

Auto Dealers
Resturants
Financial Services
Comm / Cellular
Television
Active Rock
14
1.49
1.58
2.41
1.06
1.93
1.74
Adult Contemporary
49
1.38
1.07
0.92
1.02
0.85
1.29
Alternative
30
1.36
1.13
2.01
0.64
1.69
1.40
CHR/Pop
34
1.32
0.99
1.77
0.72
1.52
1.60
CHR/Rhythmic
40
1.04
0.76
1.39
0.69
1.12
1.26
Classic Hits
18
0.97
1.18
0.73
0.86
0.58
0.87
Classic Rock
34
1.32
2.00
1.42
1.43
1.55
1.53
Country
65
1.17
1.41
1.06
1.10
1.14
1.16
Hot AC
35
1.93
1.64
2.09
1.49
1.85
2.43
Jack/Bob
27
1.28
1.61
1.30
1.22
1.47
1.60
News
12
2.25
2.12
0.74
3.13
1.25
1.00
News/Talk
52
1.39
0.85
0.44
1.87
0.66
0.54
Oldies
15
0.97
0.92
0.54
0.80
0.37
0.61
Regional Mexican
35
0.93
0.68
0.97
0.74
1.52
0.57
Rock
12
1.83
2.18
2.57
1.21
2.04
1.93
Smooth Jazz
17
0.76
0.74
0.43
0.81
0.49
0.46
Spanish AC
15
0.79
0.51
0.77
0.56
1.25
0.47
Spanish Contemporary
19
0.98
0.64
1.09
0.70
1.76
0.57
Sports
46
1.98
1.96
1.75
1.99
1.37
1.45
Talk
45
1.55
1.03
0.67
2.25
0.71
0.78
Triple A
14
1.56
1.71
1.44
1.21
1.56
1.39
Urban
26
1.07
0.76
1.66
0.71
1.28
1.40
22 Formats
654
1.33
1.25
1.28
1.19
1.27
1.18