2007 X-Ray Power Ratio - Urban

Urban

Product Category
2007 Power Ratio

2006 Power Ratio

Change

Applicances & Electronics

0.72
0.44
0.28
Auto dealers/Dealer groups/Manufacturers
0.76
0.61
0.16
Auto Parts/Service
0.76
0.51
0.25
Beverages
1.66
1.41
0.25
Casinos/Lottery
0.46
0.50
-0.05
Charitable/Religious/Non-Profit/Government
1.65
1.02
0.63
Communications/Mobile/Public Utilities
1.28
1.00
0.28
Computers/Office Equipment & Supplies
0.72
0.45
0.28
Concerts/Theater/Movies
1.99
1.63
0.35
Department/Discount/Shopping Centers
1.02
0.78
0.24
Drug Stores/Pharaceuticals
0.79
0.46
0.33
Education
1.31
1.05
0.25
Entertainment - Other
2.66
2.30
0.36
Financial Services
0.71
0.50
0.21
Foods
0.61
0.53
0.08
Grocery/Concenience/Liquor Stores
0.74
0.59
0.15
Health Care
0.44
0.44
0.01
Home Furnishings/Floor Coverings
0.45
0.42
0.02
Home Improvement
0.27
0.24
0.02
Hotel/Resort/Tours/Camps
0.54
0.40
0.14
Insurance Companies
1.06
0.76
0.29
Internet/eCommerce
0.96
0.66
0.30
Jewlers/Clocks/Pawn Shops
1.15
0.66
0.49
Music Stores/Videos
2.54
1.89
0.65
Professional Services
1.02
0.87
0.15
Restaurants
1.66
1.19
0.48
Specialty Retail
1.30
1.06
0.25
Sporting Events/Shows/Golf Courses
0.63
0.56
0.07
Television
1.40
1.18
0.23
Transportation
0.53
0.70
-0.17

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