2007 X-Ray Power Ratio - Rock

Rock

Product Category
2007 Power Ratio

2006 Power Ratio

Change

Applicances & Electronics

2.05
1.68
0.37
Auto dealers/Dealer groups/Manufacturers
2.18
1.61
0.57
Auto Parts/Service
2.58
2.19
0.40
Beverages
4.06
3.85
0.21
Casinos/Lottery
1.67
1.56
0.11
Charitable/Religious/Non-Profit/Government
0.94
0.41
0.53
Communications/Mobile/Public Utilities
2.04
1.73
0.31
Computers/Office Equipment & Supplies
2.37
1.56
0.81
Concerts/Theater/Movies
2.03
2.15
-0.12
Department/Discount/Shopping Centers
0.37
0.37
0.00
Drug Stores/Pharaceuticals
0.74
0.69
0.05
Education
1.41
1.46
-0.04
Entertainment - Other
2.17
1.67
0.50
Financial Services
1.21
1.06
0.15
Foods
0.86
0.87
-0.01
Grocery/Concenience/Liquor Stores
1.05
1.01
0.04
Health Care
0.83
0.66
0.17
Home Furnishings/Floor Coverings
0.41
0.47
-0.06
Home Improvement
0.99
1.00
-0.01
Hotel/Resort/Tours/Camps
1.61
1.65
-0.05
Insurance Companies
1.88
1.61
0.27
Internet/eCommerce
7.75
1.11
6.63
Jewlers/Clocks/Pawn Shops
2.65
2.22
0.44
Music Stores/Videos
3.93
3.13
0.80
Professional Services
1.18
1.04
0.14
Restaurants
2.57
1.93
0.64
Specialty Retail
1.36
1.12
0.24
Sporting Events/Shows/Golf Courses
2.51
2.18
0.34
Television
1.93
1.86
0.07
Transportation
2.30
1.59
0.71

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