2007 X-Ray Power Ratio - Regional Mexican

Regional Mexican

Product Category
2007 Power Ratio

2006 Power Ratio

Change

Applicances & Electronics

0.76
0.59
0.17
Auto dealers/Dealer groups/Manufacturers
0.68
0.71
-0.03
Auto Parts/Service
1.04
0.68
0.36
Beverages
1.92
1.85
0.06
Casinos/Lottery
0.64
0.70
-0.06
Charitable/Religious/Non-Profit/Government
0.66
0.68
-0.02
Communications/Mobile/Public Utilities
1.52
1.44
0.07
Computers/Office Equipment & Supplies
0.21
0.32
-0.11
Concerts/Theater/Movies
0.70
0.83
-0.13
Department/Discount/Shopping Centers
1.08
1.08
0.00
Drug Stores/Pharaceuticals
1.05
1.08
-0.03
Education
0.45
0.50
-0.05
Entertainment - Other
1.87
2.12
-0.25
Financial Services
0.74
0.92
-0.17
Foods
1.42
1.07
0.35
Grocery/Concenience/Liquor Stores
1.25
1.38
-0.13
Health Care
0.46
0.50
-0.04
Home Furnishings/Floor Coverings
0.50
0.48
0.01
Home Improvement
0.88
0.90
-0.02
Hotel/Resort/Tours/Camps
0.43
0.64
-0.21
Insurance Companies
1.09
1.03
0.06
Internet/eCommerce
0.59
0.79
-0.21
Jewlers/Clocks/Pawn Shops
0.37
0.37
0.00
Music Stores/Videos
0.87
0.52
0.34
Professional Services
1.12
1.10
0.02
Restaurants
0.97
0.90
0.07
Specialty Retail
0.77
0.74
0.02
Sporting Events/Shows/Golf Courses
0.46
0.84
-0.39
Television
0.57
0.66
-0.09
Transportation
1.07
1.35
-0.28

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