2007 X-Ray Power Ratio - Chr/Pop

Chr/Pop

Product Category
2007 Power Ratio

2006 Power Ratio

Change

Applicances & Electronics

0.86
0.72
0.14
Auto dealers/Dealer groups/Manufacturers
0.99
0.82
0.16
Auto Parts/Service
0.71
0.53
0.18
Beverages
1.74
1.58
0.17
Casinos/Lottery
0.68
0.50
0.18
Charitable/Religious/Non-Profit/Government
1.12
0.66
0.47
Communications/Mobile/Public Utilities
1.52
1.36
0.16
Computers/Office Equipment & Supplies
0.81
0.58
0.23
Concerts/Theater/Movies
1.97
1.74
0.23
Department/Discount/Shopping Centers
1.98
1.55
0.42
Drug Stores/Pharaceuticals
0.90
0.83
0.07
Education
2.31
1.94
0.37
Entertainment - Other
2.32
2.57
-0.26
Financial Services
0.72
0.49
0.23
Foods
1.25
1.02
0.23
Grocery/Concenience/Liquor Stores
1.16
1.02
0.14
Health Care
1.27
1.04
0.23
Home Furnishings/Floor Coverings
0.92
0.64
0.28
Home Improvement
0.53
0.22
0.31
Hotel/Resort/Tours/Camps
0.97
0.84
0.14
Insurance Companies
1.11
0.96
0.16
Internet/eCommerce
1.32
0.61
0.71
Jewlers/Clocks/Pawn Shops
1.55
1.26
0.29
Music Stores/Videos
1.05
1.27
-0.22
Professional Services
1.48
1.20
0.28
Restaurants
1.77
1.68
0.09
Specialty Retail
1.53
1.33
0.20
Sporting Events/Shows/Golf Courses
0.89
0.77
0.12
Television
1.60
1.64
-0.04
Transportation
0.85
0.84
0.01

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