2007 X-Ray Power Ratio - Alternative

Alternative

Product Category
2007 Power Ratio

2006 Power Ratio

Change

Applicances & Electronics

1.28
1.26
0.02
Auto dealers/Dealer groups/Manufacturers
1.13
1.00
0.13
Auto Parts/Service
1.28
1.24
0.05
Beverages
4.07
3.99
0.08
Casinos/Lottery
0.77
0.72
0.06
Charitable/Religious/Non-Profit/Government
0.79
0.38
0.41
Communications/Mobile/Public Utilities
1.69
1.29
0.40
Computers/Office Equipment & Supplies
0.98
1.00
-0.02
Concerts/Theater/Movies
2.37
2.39
-0.02
Department/Discount/Shopping Centers
0.24
0.23
0.02
Drug Stores/Pharaceuticals
0.57
0.31
0.26
Education
1.96
1.57
0.39
Entertainment - Other
2.31
1.76
0.55
Financial Services
0.64
0.54
0.10
Foods
0.29
0.43
-0.13
Grocery/Concenience/Liquor Stores
0.57
0.51
0.07
Health Care
0.57
0.47
0.10
Home Furnishings/Floor Coverings
0.28
0.34
-0.06
Home Improvement
0.39
0.47
-0.08
Hotel/Resort/Tours/Camps
0.75
0.91
-0.16
Insurance Companies
1.32
1.11
0.20
Internet/eCommerce
2.23
2.42
-0.19
Jewlers/Clocks/Pawn Shops
2.15
1.81
0.33
Music Stores/Videos
5.99
4.93
1.05
Professional Services
1.06
0.86
0.21
Restaurants
2.01
1.90
0.11
Specialty Retail
1.18
1.15
0.03
Sporting Events/Shows/Golf Courses
1.92
1.81
0.11
Television
1.40
1.34
0.06
Transportation
0.60
1.05
-0.45

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