2007 X-Ray Power Ratio - Active Rock

Active Rock

Product Category
2007 Power Ratio

2006 Power Ratio

Change

Applicances & Electronics

1.50
1.62
-0.12
Auto dealers/Dealer groups/Manufacturers
1.58
1.44
0.14
Auto Parts/Service
2.15
2.06
0.09
Beverages
4.69
4.33
0.37
Casinos/Lottery
1.37
1.15
0.22
Charitable/Religious/Non-Profit/Government
0.98
0.49
0.48
Communications/Mobile/Public Utilities
1.93
1.74
0.19
Computers/Office Equipment & Supplies
1.16
1.19
-0.03
Concerts/Theater/Movies
2.44
2.41
0.03
Department/Discount/Shopping Centers
0.15
0.18
-0.02
Drug Stores/Pharaceuticals
0.47
0.33
0.15
Education
2.09
1.84
0.25
Entertainment - Other
2.04
1.92
0.12
Financial Services
1.06
0.94
0.12
Foods
0.57
0.78
-0.21
Grocery/Concenience/Liquor Stores
0.77
0.64
0.13
Health Care
0.60
0.46
0.14
Home Furnishings/Floor Coverings
0.26
0.26
0.00
Home Improvement
0.82
0.69
0.12
Hotel/Resort/Tours/Camps
1.07
1.33
-0.26
Insurance Companies
1.56
1.25
0.31
Internet/eCommerce
0.60
0.94
-0.34
Jewlers/Clocks/Pawn Shops
2.11
1.99
0.12
Music Stores/Videos
5.24
4.61
0.63
Professional Services
0.88
0.87
0.01
Restaurants
2.41
2.18
0.23
Specialty Retail
1.15
1.01
0.14
Sporting Events/Shows/Golf Courses
2.54
2.87
-0.33
Television
1.74
1.59
0.14
Transportation
1.70
1.57
0.14

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